ROCKALETA BY PEPSICO - SOCIAL MEDIA CONTENT

A well known Mexican lollipop was launched in US but no one knew anything about it, they didn't know that it's a lollipop with a spicy layer on top, gum in the center and other layers in between. Yes, the American teens thought that it was weird, but in a cool/attractive way, and we knew that they needed to be brave to try it... that was the base that we used for their content.

Rockaleta US

4 hours ago

Rockaleta’s Formula: 5 layers + U = wow #SpiceItUP #Rockaleta #RockaletaLayers

Rockaleta US

4 hours ago

If you made it to the center of #Rockaleta we salute you

Rockaleta US

4 hours ago

It’s spicy, sweet & sour, it has 5 different layers and gum in the center … yes, #Rockaleta is insane!

Rockaleta US

4 hours ago

Once you try #Rockaleta you’ll never be the same

Rockaleta US

4 hours ago

A spicy layer covering other sweet and sour layers is normal … not. #Rockaleta

Rockaleta US

4 hours ago

#Rockaleta ...going through its 5 layers is crazier than a rollercoaster ride

Rockaleta US

4 hours ago

Heads up: #Rockaleta is spicy-sweet and great

Rockaleta US

4 hours ago

I dig Rockaleta #SpiceItUP #Rockaleta

Rockaleta US

4 hours ago

It’s spicy, sweet & sour, it has 5 different layers, gum in the center and it tastes great! #Rockaleta

Rockaleta US

4 hours ago

You need a brave spirit to try #Rockaleta

Rockaleta US

4 hours ago

Do you have the courage to sink your teeth into a #Rockaleta ?

Rockaleta US

4 hours ago

The 5 spicy-sweet & great layers from #Rockaleta always have a wicked reaction in your mouth

Rockaleta US

4 hours ago

Are you up for the challenge? #Rockaleta